CNN Chief Claims Network Not Partisan Options

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CNN Chief Claims Network Not Partisan


By Don | February 7, 2010
CNN plans to stake out the high ground in cable news.

From TVNewser

Marketwatch.com's Jon Friedman talks with Time Warner CEO Jeff Bewkes about his media empire -- from the future of the Time Inc. magazines to CNN's ratings woes and programming choices.

Bewkes insisted that CNN "has more viewers" who "watch for shorter periods of time" than its foes.
I pressed Bewkes on CNN's mission to present both sides of an issue. Yes, it's commendable for journalists to be open-minded, but -- again playing devil's advocate -- wouldn't CNN attract even more viewers if it amped up its broadcasts reports, like Fox and MSNBC often do?

"They're picking a side," Bewkes said of his rivals. "We have bigger ambitions than (leaning) left or right. We want to cover the news completely."




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